ThreadFinder helps Keyllective uncover hidden cultural insights for authentic hospitality

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Overview
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Keyllective, a hospitality brand in Thailand, set out with a bold mission: to transform hotels and restaurants into authentic community-driven destinations instead of tourist traps. To succeed, the founder needed to capture the true voice of the community—something nearly impossible for a foreigner navigating complex local cultures. With massive datasets of interviews, podcasts, and videos from local businesses, he faced a monumental challenge: how to turn this raw information into meaningful insights that could guide strategy, branding, and growth.

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Challenge

• Large, unstructured multimodal datasets (audio, video, text) that were difficult to analyze.
• The need to surface deeper cultural meaning and shared narratives across communities.
• Rapidly evolving trends in hospitality and customer behavior made manual analysis obsolete.
• Desire to provide clients with competitive analysis, forecasts, and actionable strategy without getting lost in the noise.

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Solution
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Galang AI built ThreadFinder, an AI-powered analysis agent that ran inside Telegram for seamless, conversational access. Using advanced ETL pipelines, we ingested and transformed diverse media into structured, vectorized data. Then, by applying Knowledge Graph RAG (Retrieval-Augmented Generation), ThreadFinder mapped nodes, edges, and relationships to uncover:

• Complex cultural clusters across interviews and stories.
• Temporal-event patterns showing how local narratives evolved over time.
• Commonalities between community voices and business opportunities.

This gave the founder the kind of contextual intelligence usually only accessible to insiders.

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Return on Investment
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ThreadFinder dramatically reduced the time and effort needed to craft marketing and growth strategies. What previously required weeks of manual analysis was condensed into hours of rich, data-backed insight. Keyllective was able to:

• Deliver authentic brand strategies rooted in community meaning, not guesswork.
• Offer competitive market intelligence with forecasting capability.
• Build trust with local partners by speaking from data-driven cultural understanding.

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Impact
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With ThreadFinder, Keyllective moved from being an outsider trying to interpret local culture, to becoming a trusted facilitator of authentic hospitality experiences. The AI agent empowered them to present strategies that were not only faster and sharper, but also genuinely resonant with the communities they aimed to serve.

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Client Testimonial

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"I am blown away! This solution unlocked so much potential and in just one month it's already done so much for me and my customers!" - Founder of Keyllective

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