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Commercial case studyOngoing engagement

Theiagen GenomicsPathogen genomics and public-health bioinformatics

Building an AI-Enabled Operating Layer for a Genomics Company

A six-week foundation and continuing operator engagement spanning website control, quote-to-cash workflows, project governance, content operations, and AI adoption.

GenomicsAI OperationsWebsiteQuote-to-CashGovernance

01 / Original problem

The operational friction before the build.

01

AI use was distributed across individual tools and subscriptions without a unified operating model.

02

Commercial, project, and delivery context lived across Notion, Google Drive, meetings, contracts, quotes, and individual expertise.

03

The company needed faster execution without bypassing scientific, healthcare, or client-review obligations.

02 / Exact deliverables

What was actually designed and delivered.

01

Website control and publishing path

A client-controlled staging/production workflow with natural-language editing support and review gates.

02

Quote-to-cash and SOW workflows

Structured, human-reviewed generation and CRM-linked workflow design with deterministic pricing safeguards.

03

Executive delivery board

A restricted outcome board with explicit In Review acceptance gates, resource links, and conservative ownership/status handling.

04

Content and AI governance

Two-tier review for routine marketing versus scientific/healthcare claims, plus role-aware AI enablement and subscription-audit planning.

03 / Architecture

Governed AI operations layer

Existing systems remain authoritative. AI helps connect, draft, and summarize; business owners and scientific reviewers retain approval.

01

Notion, Drive, meetings, and CRM

02

Governed context and workflow services

03

AI-assisted drafting and analysis

04

Business or scientific review gate

05

Approved system update

06

Outcome and acceptance tracking

04 / Implementation timeline

Six-week foundation, then continuing operations

The initial engagement moved from discovery into launch and handoff; later work focused on recurring governance, testing, acceptance, and operator enablement.

01–02

Map and prioritize

Inventory operating sources, risks, workflows, and near-term adoption targets.

03–06

Build and hand off

Advance the website, commercial workflows, delivery visibility, and repeatable editing process.

Ongoing

Govern and improve

Run acceptance gates, test workflows, train operators, and separate scientific claims from routine content.

05 / Before and after

Measurements with evidence labels.

Measured facts, observed workflow changes, evaluation targets, and missing baselines are kept distinct.

Delivery visibility

Measured

Before

Work and evidence spread across systems and meetings

After

32-card governed delivery board; 31 cards tied to a retained artifact or source record

Board state captured in the July delivery-governance review. An evidence-backed card is an outcome record linked to a source artifact; it is not automatically complete or client-accepted.

Website editing

Observed

Before

Vendor and specialist coordination

After

Natural-language change request → commit → staged deployment workflow

Quote-to-cash

Observed

Before

Manual and fragmented handoffs

After

Structured beta workflows with deterministic pricing and human review

Business KPI impact

Not instrumented

Before

No locked baseline published

After

Client testing and acceptance still in progress

Methodology

How this case was substantiated

  • Uses signed-engagement context, processed weekly operating reviews, and directly recorded deliverable state.
  • Counts evidence-backed outcomes separately from completed or client-accepted work.
  • Excludes private client workspace details and does not publish scientific or commercial claims without review.

Limitations

What the evidence does not prove

  • Several workflows remain in beta, testing, review, or handoff; the case does not present them as fully adopted production truth.
  • No revenue, labor-replacement, or scientific-performance outcome is attributed to the engagement.
  • Internal customer data, contracts, pricing, account details, and private source inventories are omitted.

Map the operational friction before choosing the technology.

We can scope the workflow, evidence, adoption plan, security boundaries, and success measurements before recommending a build.

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